Are you in a relationship with a tradie that runs his/her own business? Do you hear more and more stories from them about competition getting tougher and contracts drying up? If this is you, you are not alone.
The truth is company stickers on the back of utes are great, but they don’t really cut it anymore in 2020 in the ever-changing industry of trades. Whilst word of mouth still plays a strong part in getting work for tradies, if they don’t get online, they’re quickly putting themselves at the back of the pack.
If you have any time to help your partner out and make a significant impact on their business by getting them online, please read on as we think they don’t know what they’re missing out on.
Creating a USP and business description for your partner’s business
Let’s start by exploring what your partner does well. We don’t expect you to know this off the top of your head. But how about asking them. As soon as you’re done reading this (or when they get home), ask them, ‘what do you do better than your competitors?’
In business talk, we call this a USP (unique selling proposition). This offering should drive how they promote themselves and as people normally like doing what they’re good at, this is likely to be what they like about their job.
If they don’t know, prompt them. Get them to put themselves in their customer’s shoes, ask them ‘why would they hire themselves?’ Their answer should be added to any description of their business online.
Also please be on the lookout for our next blog post which is number 2 of 5 part blog where we help your partner get online in a realistic and effective way.